For more than two decades, the Coachella Music & Arts Festival has stood as a prominent annual event situated in Indio, California. The festival has ingrained itself in popular culture by consistently delivering pioneering and transformative experiences for both artists and fans, as well as serving as an avenue for brand innovation.
I was given the exciting task of crafting recap content for AEG Presents' brand partnerships. Provided with design resources, I dove into creating a "Rapid Recap" and a "Partnership Recap Deck" template. These materials were shared with the partner(s) that were part of the 2022 Coachella festival.
Rapid Recap Micro-Site
The rapid recap was developed in order to provide festival insights to partners within a week post-festival. This site showcases festival highlights, press coverage, social media comments, curated festival moments, and the verified total festival attendance. This resource allows sales representatives to continue strengthening the partnership beyond the festival's conclusion.
Partnership Recap Deck Template
In adherence to the 2022 Coachella brand guidelines, I have structured a set of 30 slides according to a predefined template. This arrangement facilitates straightforward modifications, specifically tailored for individuals without a design background. Emphasizing user-friendliness, I have strategically incorporated specific images to enhance the template's overall visual appeal, while also restricting editable elements to commonly updated content.
