SOMOS, AEG's cultural employee group, is resolutely dedicated to championing cultural diversity and nurturing the professional advancement of our Latinx & Hispanic members. Through community, connections, alliances, and mentorship, they uphold these values.
Annually, SOMOS showcases an online magazine comprising narratives contributed by their members. I have had the privilege of designing two editions. Despite the absence of branding for the 2022 issue, I leveraged my creativity and understanding of color theory to establish a brand identity. In contrast, for the 2023 edition, I incorporated the branding I developed for their Hispanic Heritage Month, resulting in a more comprehensive design layout, color scheme, and storytelling.
2022 SOMOS Hispanic Heritage Month 'Zine
In crafting the 2022 issue's design, I drew inspiration from the narratives featured in the magazine. By employing vibrant colors and dynamic shapes, I aimed to encapsulate the essence of Latin culture. This deliberate design choice serves to reinforce SOMOS's mission of advancing cultural representation, illustrating the seamless interconnection of various Latin cultures while preserving their distinct identities.
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2023 SOMOS Hispanic Heritage Month 'Zine
In the production of the 2023 issue, I applied the branding I crafted for Hispanic Heritage Month. Given the mix of lengthy and concise articles, I strategically designed layouts, incorporating images and call-outs as per the authors' specifications. Addressing instances where authors omitted images, I sourced and edited high-quality visuals to ensure an editorial refinement throughout the magazine.
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